A movement born in Bienne, at the heart of Swiss watchmaking.
Why we exist.
Watches for Tomorrow brings together the Swiss watch community — brands, collectors and friends — around a singular purpose: raise meaningful funds for Terre des hommes and the children it serves.
We also aim to proudly put forward Bienne and its region, home to so many of the most loved Swiss watch brands and the suppliers who make the tiny, magical parts for so much of the industry.
The first sale
54 watches donated by collectors — all sold.
Brands join in
CHF 53,000 raised. HODINKEE covers the sale.
Pièces uniques
Nouveau Musée Bienne. Six-figure ambition. A Touch of Orange.
Organizers.
Alexander Grouet
Watch enthusiast, author of the Time Files blog and member of the GPHG Academy — initiator of the first charity watch sale in 2024.
Cédric Schiess
Founder of Art du Temps — bringing the auction to the Nouveau Musée Bienne with a broader volunteer team and an expanded 2026 media plan.
The committee.
Dario Ratti
Watchmaker, Founder of D.R. Horloger
Isabel Zbinden
Content Strategist, Terre des hommes
Jennifer Alegre
Watch Industry PR & Communication Specialist
Julien Devaux
Watch Collector
Julien Steiner
Bienne Historian
Lamine Ndiaye
Software Developer & Watch Collector
Luigi Bonifacio
Co-founder of Turicum Watch Group
Maxime Dolla
Watch Industry Specialist
Beneficiary contact.
Isabel Zbinden
Contact at Terre des hommes, the benefiting organization — for questions on the charity, donations and tax receipts.
A broader team
The 2026 edition is carried by a growing team of volunteers from the Bienne watch community, supporting curation, logistics and the expanded media plan.